Utilization of accumulated customer transaction data in electronic commerce

摘要

In accordance with a particular embodiment, the present disclosure is directed to a system including a web page that is downloadable from a web server to an e-commerce customer computer. The web page includes at least one image to be displayed on the e-commerce customer computer. The web page also includes a personalized content delivery code to be executed by the e-commerce customer computer that causes the e-commerce customer computer to send a query to a content management server that includes the identity of the e-commerce customer. The system also includes a content management server to receive the query from the e-commerce customer computer via a communications network, the content management server storing customer attributes and identifying personalized content to be communicated to the e-commerce customer computer based on the customer attributes. The content management server delivers the personalized content based upon an identity of an e-commerce customer.