| 摘要 |
A star supporting shopping mall linked with an online community comprising fans and supporters is provided to obtain a PR(Public Relation) and mass-sale effect of a product by forming the supporting shopping mall using only the product, and offer a marketing tool to obtain strong royalty from the community by offering the product needed to a fan club and the supporters. As a service linking the shopping mall with community customers supporting a star or a preliminary star of each field is systematically formed, the EC(Electronic Commerce) is generated from the service. A fixed percentage of sales is automatically accumulated/returned to the stars and the community as a supporting fund.
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