UNIVERSAL DISPLAY MEDIA EXPOSURE MEASUREMENT

摘要

Systems, methods and devices for gathering data concerning exposure of predetermined survey participants both to media data and to billboards are provided. A portable billboard and media data exposure monitor (200) arranged to be carried on the person of a participant is provided. The monitor (200) includes billboard exposure means for producing billboard exposure monitoring data (128); a media data exposure monitor; and an enclosure containing the billboard exposure means and the media data exposure monitor.