TECHNIQUES FOR ESTIMATING SALES OF ITEMS THROUGH A PARTICULAR CHANNEL

摘要

In one arrangement, a method for estimating sales of a particular type of item by a first entity through a first channel versus sales of the particular type of item by the first entity through a second channel includes the step of estimating a particular point of time, such as a day or a month, corresponding to when the first entity initially sold the particular type of item through the first channel. The method also includes the step of selecting a second entity which sells the particular type of item. Specifically, each sale of the particular type of item by the second entity may be through the second channel. The method further includes the step of comparing data associated with sales of the particular type of item by the first entity before the occurrence of the particular point time with data associated with sales of the particular type of item by the second entity before the occurrence of the particular point time to determine an adjustment factor. Moreover, the method includes the step of altering data associated with sales of the particular type of time by the second entity after the occurrence of the particular point time based on the adjustment factor to obtain altered sales data. The method also includes the step of comparing data associated with sales of the particular type of item by the first entity after the occurrence of the particular point time with the altered sales data to obtain an estimation of sales of the particular type of item by the first entity through the first channel.