| 摘要 |
<P>PROBLEM TO BE SOLVED: To distribute an advertisement in accordance with a customer and his or her real environments regarding advertisement distribution which takes into account the customer's real environments or the like of a distributed party of the advertisement. <P>SOLUTION: In distributing the advertisement to a portable terminal of the customer via a network, with respect to 1 record of a distribution candidate customer file which records position information received from the customer's portable terminal, a shop information file is referred to (S310), a distributer shop candidate is extracted (S312-326), and a shop of advertisement to be distributed to the portable terminal corresponding to 1 record of the distribution candidate customer file is decided (S332 and S334) by referring to a customer information file and the shop information file every shop recorded in the distributer shop candidate file. Thus, in distributing the advertisement, personal information such as the real environments surrounding the customer who is going to receive the advertisement (a location, the weather, time, and so on) and the customer tastes is used, not in isolation but in combination, and the advertisement more useful to each customer can desirably be distributed. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
