摘要 |
<P>PROBLEM TO BE SOLVED: To facilitate application for an advertising campaign by securely reading a barcode. <P>SOLUTION: A label 11 into which information for campaign application is entered and which is stuck on an article or wrapping has a 1st base material 11a which can be stuck on the article etc., and a 2nd base material 11b which is held separably on the base material and is provided with a two-dimensional code 22 including an URL for application and a serial number on the backside of the 2nd base material, which is sealed to the 1st base material in an unseable state to that the backside is invisible. A couple of target marks 25a and 25b are provided which face each other across the two-dimensional code and serve as targets in a photographic read of the two-dimensional code. A program is disclosed which displays on the liquid crystal screen of a mobile telephone set guide marks put over the marks when optimum composition for photographing the two-dimensional code is obtained. <P>COPYRIGHT: (C)2005,JPO&NCIPI |