| 摘要 |
In a campaign, a customer's file is reviewed to determine the offer or solicitation to send to the customer and the time such will remain open, and an e-mail message is sent to the customer that contains the offer or solicitation in text, a packet, or a URL address for a protected personalized web page (501). The packet may be opened on-line or off-line allowing the customer to provide information or terms that are subsequently sent to (505) the originator. Alternatively, such information is obtained via the protected, personalized web page to which the customer is referred. If the customer provides acceptable information and terms (510, 515), the transaction is completed (520).
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