A CELLULAR COMMUNICATION SYSTEM AND METHOD OF OPERATION THEREFOR

摘要

The invention relates to broadcasting of content in a cellular communication system. The base stations of a cellular communication system transmits content items and content item sequence information comprising at least a first presentation indication of a plurality of content items to user equipment (107) from at least one base station (101). The user equipment (107) comprises a receiver (109) for receiving the plurality of content items and content item sequence information. The user equipment (107) further comprises a content item store (111) wherein the plurality of content items is stored. A presentation controller (113) is operable to process the first presentation indication and in response retrieve the appropriate content items from the content item store (111) and feed them to a presentation unit (115) which presents the retrieved plurality of content items in response to the first presentation indication. The presentation indications may be generated in response to user profiles allowing for a presentation signal which is specifically aimed at the user.