| 摘要 |
PURPOSE: A marketing research system for evaluating quality after purchase through the UMS(Unified Message System) and a method thereof are provided to induce participation by selecting target customers and offering research information through the UMS, and enhance reliability for a result by making the customer voluntarily participate in the research after buying/using a product/service within an event period. CONSTITUTION: A main server(20) transmits/receives data by connecting to a marketing research site. A research support server(30) stores the results of customer targeting, a UMS service such as an email and the SMS(Short Message Service), and the research. The marketing research server includes a targeting analysis server(31) for targeting object customers according to the product/service, a database server(32) for storing various kinds of research results, and a mail server(33) and an SMS server(34) for transmitting the UMS such the email and the SMS to the target customers by receiving information from the targeting analysis server.
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