<p>A data transmission system in which normal transmission can be performed irrespectively of the inserting orientation of a connector is provided. A transmitting device transmits to a receiving device a differential transmission signal including polarity decision data for deciding the polarity of the connector. Based on the polarity decision data included in the differential transmission signal transmitted from the transmitting device, the receiving device decides whether the polarity of the connector has been reversed or not. When it is decided that the polarity has not been reversed, the receiving device reads data from the differential transmission signal. When it is decided that the polarity has been reversed, the polarity of the differential transmission signal is reversed for data reading. <IMAGE></p>
