发明名称 |
Evaluating effectiveness of promoting products and services using a web site |
摘要 |
A method is provided for assessing effectiveness of promoting products using an interactive marketing medium. The method includes: identifying a series of steps that characterize a purchase process for a product; presenting information about the product to a potential customer using the interactive marketing medium; and assessing attitude of the potential customer towards the product resulting from the information being received from the interactive marketing medium, such that the attitude of the potential customer is correlated with one or more steps of the purchase process.
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申请公布号 |
US2005033627(A1) |
申请公布日期 |
2005.02.10 |
申请号 |
US20020229758 |
申请日期 |
2002.08.28 |
申请人 |
THIEME E. TIMOTHY;IVANS PAUL DAVID;MILLER KARL WILLIAM |
发明人 |
THIEME E. TIMOTHY;IVANS PAUL DAVID;MILLER KARL WILLIAM |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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