SYSTEM AND METHOD FOR VISUALLY ANALYZING CLICKSTREAM DATA WITH A PARALLEL COORDINATE SYSTEM

摘要

A computer system and method provide one or more visualizations to one or more users of a network application. The computer executes a sessionization process that receives one or more Web server logs from one or more online stores, and generates a session table for each session found from requests recorded in Web server logs. A shopping step finder process then receives the session tables and generates one micro-conversion table for each given session table. Finally, a visualization process receives the micro-conversion tables and generates one or more micro-conversion visualizations of the micro-conversions. <IMAGE>