| 摘要 |
A system and method for incentivizing holders of financial accounts, e.g., credit card account holders, to engage in certain activities with those accounts. Account holders may be provided an up-front incentive based on a commitment to engage in certain account activities in the future. If the account holder fails to satisfy his commitment, at least a portion of the value of the incentive may be charged to a customer account. Rewards provided to an account holder to encourage particular account activities also may include merchandise rewards, discounts and rebates or entries into a lottery type drawing for prizes.
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