| 摘要 |
PURPOSE: A multimedia recording medium having an item automatically connected to the Internet, a multimedia system using the network, and an online AD(ADvertisement)/PR(Public Relation)/CRM(Customer Relationship Management) method using the same are provided to enable a user satisfying a condition to conveniently join in an event through the Internet without an application process. CONSTITUTION: A server(4) includes a target condition value confirming program(42), a comparing program(43), an item generating program(44), an Internet connecting program(45), a user certificating program(46), a condition value information database(49), and a user information database(50). A controller generates the target condition value based on the value for an environment to play the recording medium(1) and confirms/compares the confirmed target condition value with the specified condition value stored in the server. If the specified condition value is satisfied, the controller generates an Internet connecting item, makes the user automatically connected to the Internet by using the item, and transfers information for the event, profits, the AD, or the PR to the customer.
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