METHOD FOR PROVIDING ADVERTISING LISTING VARIANCE IN DISTRIBUTION FEEDS

摘要

An internet advertisement listings provider (16) that distributes advertisements in a bid-for-placement arrangement based on the revenue-efficiency of the advertisements from the bidding advertisers (12a-12b) that calculates the revenue to the advertising distribution system by multiplying the click-through rate times the bid amount for each click-through. Advertisers (12a-12b) may be allowed to provide multiple advertisements to enable the advertisement listings provider (16) to select from those various advertisements for inclusion in ranked listings based on a determined efficiency among the advertisements. The system also determines the most efficient grouping of advertisements for a limited-space output, comparing groupings of advertisements to other groups to determine the greater revenue to the distribution system.