SYSTEM AND METHOD FOR WEB-BASED MARKETING AND CAMPAIGN MANAGEMENT

摘要

A personalization system uses rules to adjudicate and characterize a customer, or a customer's actions, to personalize a business function, such as a displayed page, based on the outcome of the rules. A system for web-based marketing and campaign management that allows for personalizing the content or distribution of a marketing campaign to reflect the characteristics of a set of targeted users comprises: a user profiler, a rules editor for inputting a set of rules governing the requirements and goals of a marketing campaign; a rules engine (102) that accepts input from the rules editor and user characteristics and uses the set or rules to match individual member with a marketing campaign; and a campaign marketing processor (106) that uses the output of the rules engine (102) to distribute marketing content to each member of the set of targeted users.