| 摘要 |
A method for creating a custom designed direct mail advertisement and designating recipients thereof via the Internet comprising the steps of: logging on to a web site via the Internet (100); selecting one of one or more pre-defined designs for the front side of a direct mail advertisement (120); selecting one of one or more predefined templates for the back side of a direct mail advertisement (150); specifying text that appears on the back side of a direct mail advertisement (160); specifying criteria that define the intended recipient class; compiling a list of recipients by searching a database for names and addresses that match the specified criteria; and transmitting the design of the front and back sides of the direct mail advertisement and the list of intended recipients toward printing pre-addressed individual copies of the designed direct mail advertisement for subsequent mailing to the intended recipients thereof.
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