| 摘要 |
The present invention suggests a new ad campaign management system, which enables a campaign manager to determine ad type, scenario and performance parameters. These preferences are translated into campaign instruction sets that influence the presentation of the web-pages advertisement. The activation of the advertisements is performed by a java script program that is activated once the user starts to download the relevant web-page. This system enable real time control of web-page advertisement presentation according to pre-determined instruction rules, technical browsing parameters, real time events, web-page structure and content. The ad controllable characteristics include size parameters, location parameters, animation behavior parameters, appearance period and timing conditional logic, style format parameters. The technical browsing parameters include: browser type and version, operating system type, communication bandwidth speed, width and height of browsing window, IP address etc. The triggering event include scheduled events, browsing events, and browsing interaction with user.
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