METHOD FOR LAYING OUT MULTIMEDIA ADVERTISEMENTS

摘要

Untrained persons (users), with little or no technical experience, are able to position and size a representation of an advertisement (ad) superposed on a representation of a background web page by simply dragging the representation of the ad. In the process, parameters are generated that result in executable code that will position and size the actual advertisement when served to a web client viewing the background page. A user connects with a layout application server through his browser and receives an HTML page containing a representation of the advertisement superposed a representation of the background page, as well as executable code, which results in the addition of a special control toolbar and menu system to the user's page. As the user manipulates the ad using the toolbar and menu system, his actions are recorder as a string of parameters, which later used to generate executable code to control the actual ad.