| 摘要 |
<P>PROBLEM TO BE SOLVED: To analyze SFA information and Web access log information cross-sectionally and overall to obtain effective information which can be objectively utilized, for example, in business activities. <P>SOLUTION: The customer information analyzing system is configured as follows. An SFA information totalization processing means 21 and a Web log totalization processing means 22 extract, from SFA information and Web access log information, totalized SFA data having the number of cases registered in SFA and totalized Web access data having the frequency of a visit to the Web and the time during a stay in the Web and the like, which are common in terms of an organization name and an article category. A data integration processing means 25 integrates the totalized SFA data and the totalized Web access data. A gap detecting means 26 focusing attention on the organization name or article category finds a large gap between the number of cases registered in SFA and the frequency of visit to the Web in the integration data, and then finds a next target organization to a specific article or a next target article to a specific organization. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
