| 摘要 |
The present invention relates to a system for tracking purchaser attributes using a message manager, an attachment manager, a register manager, and a direct mail manager. The message manager is used to implement a message having the name of a prospect and a personalized message to that particular prospect within a message. The attachment manager tracks the activity and success of an attachment by wrapping the attachment with a tracking link, enabling communication of exactly when the attachment is viewed and other characteristics. The register manager provides a prospect with the ability to register for information on a website whereby a message is automatically pushed to the prospect which is tracked with the register manager. The direct mail manager uses a unique direct mail piece sent to a prospect and then tracks the personalized URL for each direct mail piece and associated URL, and its activity such that each unique visitor is tracked, and auto-populated into a database. Also, the direct mail manager notifies personnel of exactly what prospect is visiting and other statistical information.
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