| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement-displayed object which is most suitable all for members, an advertisement provider and an editor of the advertisement-displayed object for every member. <P>SOLUTION: A factor information matrix 51 is generated by numeralizing the adaptability of the advertisement provider or advertisement article from the viewpoint of a membership cluster, which is characterized and abstracted, based on the interests, tastes and lifestyles of the members. A member store cluster matrix 53 is generated by numeralizing the adaptability of the membership cluster from the viewpoint of the advertisement provider. A keyword matrix 55 is generated by numeralizing the adaptability of the membership cluster from the viewpoint of the advertisement article. Each numeralized adaptability is totaled for every advertisement article, and a matching matrix 57 is generated by arranging the advertisement articles in order from high adaptability to low adaptability for every membership cluster. Then, the advertisement display data of the members are generated based on the matching matrix 57. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
