PR METHOD FOR COLLECTING USER INFORMATION USING GIFT EVENT AND MANAGING THE SAME ON WEB

摘要

PURPOSE: A PR(Public Relation) method for collecting user information using a gift event and a managing the same on the web is provided to enable a user not using the network to join in the gift event easily and maximize a PR effect by selecting information of the correct user. CONSTITUTION: A company performs the PR by performing the gift event in a place gathering general users(10). The user joins in the gift event by writing an application ticket(20). The information of applicants is collected/inputted to a terminal(30). The information of the collected applicants is analyzed(40). The information of the defined applicants is registered to an application site in order to enable the applicant to easily connect to the application site and registration is informed to the applicants through the SMS(Short Message Service)(50). The applicant confirms a drawing result of the gift event by connecting to the application site based on the SMS(60). The PR of the company is performed by giving a gift to the drawn applicant(70).