| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a method and system for evaluating/correcting a brand image based on bland and/or design to be used. <P>SOLUTION: This method and system is configured to use the communication terminal equipment of a client which requests the evaluation of a brand image and a server device which evaluates the brand image from the communication terminal equipment of the client through a computer network. This method and system is configured to obtain scores on the basis of the reply information to questionnaires concerning every brand image of the use brand of a user, set brand, and competition brand, to sum up the total of those scores, to calculate the mean value of the scores, to plot the mean value in a coordinate diagram, to evaluate every brand image information of the use brand of the client, to transmit every evaluated brand image information of the use brand to the communication terminal equipment of the client, and to repeatedly correct the brand image information of the use brand by performing continuous processing until the optimal coordinate positions are acquired according to the questionnaires of the user. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
