发明名称 Targeted advertising method and system
摘要 In a method and a system for providing targeted advertising to a customer on the basis of an advertisement selected from a plurality of advertisements, billing information for the customer is retrieved, an item of customer information relating to the customer is retrieved, the item of customer information is correlated to an advertisement, an advertisement is retrieved, and a billing statement containing the billing information for the customer and the advertisement is formed. Further, it is tracked which advertisements are sent to which customers, so that a customer is not sent a single advertisement repetitively to the exclusion of other suitable advert. <IMAGE>
申请公布号 EP1473653(A1) 申请公布日期 2004.11.03
申请号 EP20040018030 申请日期 2001.11.14
申请人 HEWLETT-PACKARD COMPANY (A DELAWARE CORPORATION) 发明人 PALMER, DONALD J.;CALDWELL, LEE G.
分类号 G06F17/30;G06Q30/00;G09F19/00;G09F23/00 主分类号 G06F17/30
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