| 摘要 |
<p>[PROBLEMS] To provide an advertising printed matter devised to excite an interest of a consumer in addition to a sales promotion medium (service goods). [MEANS FOR SOLVING PROBLEMS] An advertising printed matter (1) includes: a basic body (3); a printed layer (20) printed on the basic body (3); a sales promotion medium (40) of a commodity or a service which is placed on the printed layer; and an adhesive layer (30) which is formed on the printed layer for attaching the sales promotion medium (40) and which can be scratched off. The printed layer (20) which appears when the adhesive layer (30) is scratched off and the adhesive layer (30) have a relationship showing a function/effect of a commodity or service to be advertised. When the adhesive layer (30) which can be scratched off is provided, after the sales promotion medium (service goods) is removed, the act of scratching off the adhesive layer is induced. By doing this act, a consumer cherishes a finding or an interest and curiosity. The interest and curiosity lead to increase of the directivity to the commodity or the service, thereby increasing the advertisement effect.</p> |
