| 摘要 |
Business intelligence techniques and well-understood sales processes and techniques are utilized to allow the operator of an interactive sales medium, e.g., a web seller, call center operator, intelligent vending machine operator, etc., to gather information pertaining to a user of the web site from as many sources as possible, including from the user's input at the "touch-point" (the PC, kiosk, PDF connected to the Web; an ATM; an intelligent vending machine). Content is selected and displayed that, in a less-than-apparent manner, elicits information from the user regarding his/her proclivities, purchasing habits, demographics, etc., and this information is combined with other data from other sources (call-center records, survey information, store purchases, etc.). This enables the sales medium operator to gain knowledge of the particular characteristics of individuals and permits a structured sales process and/or content delivery process to be tailored to that individual and presented to them via the web site.
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