| 摘要 |
The present invention is directed to generating audience analytics that includes providing a database containing a plurality of user input pattern profiles representing the group of users of a terminal device, in which each user of the group is associated with one of the plurality of user input pattern profiles (102). A clickstream algorithm, tracking algorithm, neural network, Bayes classifier algorithm, or affinity-day part algorithm can be used to generate the user input pattern profiles (106). Each user input pattern profile is compared against the plurality of biometric behavior mode ls to match each user input pattern profile with one of the biometric behavior models such that each user input pattern profile is correlated with one demographic type (116). Audience analytics are then based upon the identifie d demographic types (118). |
