A telecommunications system (100) includes a service control point (114) storing information indicating how a telephone call should be handled. This information includes information related to a custom ringback service. An intelligent peripheral (116) has access to at least one custom ringback clip. At least one switch (104) communicates with the service control point (114) and the intelligent peripheral (116). This switch(es) (104) is configured to route the custom ringback clip (e.g., music or video) from the intelligent peripheral (116) to a caller based upon the information related to a custom ringback service stored in the service control point (114).
