| 摘要 |
A method of business analysis for determining a plurality of parameters that indicate the performance of a firm selling a product, the method comprising processing data including a price of the product and a marketing oriented cost to sell the product by the firm, for generating the plurality of parameters, the value of which indicates the performance of the firm relating to production and sales of the product, such that at least one of the parameters is complexly dependent on the price and marketing oriented cost, and establishing a leading variable that depends on the price and marketing oriented cost such that if a) any set of changes in the price and marketing oriented cost involved in the analysis maintains the leading variable unchanged, the value of the complexly dependent performance indicating parameter remains unchanged, and b) sets of changes in the price and marketing oriented cost involved in the analysis change the leading variable, the value of the complexly dependent performance indicating parameter, also changes.
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