| 摘要 |
<p><P>PROBLEM TO BE SOLVED: To provide a business analysis table allowing easy recognition of effect of an advertisement medium, and to provide a production system therefor, a program and a recording medium. <P>SOLUTION: This business analysis table displays questionnaire survey result information when advertising a required commodity by a plurality of advertisement mediums, by a matrix table. The business analysis table is adjacently provided with: an advertisement medium recognition/nonrecognition column 6 showing whether the advertisement medium is one by which an answerer to questionnaire investigation recognizes the commodity or not, in each the advertisement medium or each combination thereof; and a promise order column 5 sequentially showing order of a ratio of the number of persons each having purchased the commodity to the number of persons answering that the persons each have recognized the commodity by the advertisement medium, in each the advertisement medium or each the combination thereof. <P>COPYRIGHT: (C)2004,JPO&NCIPI</p> |
