| 摘要 |
A method of inducing customers to increase the business they transact with a business establishment is disclosed and claimed. The method comprises the step of offering a reward to customers of the business establishment for making at least a predefined plurality of purchases from the business establishment within a predetermined time period. An Internet web site can be created for the business establishment, and customers can be induced to make purchases through the web site. A web site computer can record the identity of the customers who make purchases through the web site, and can record the date and time each purchase is made, and the value of each such purchase. A reward can be offered to identified customers for making at least a predefined plurality of purchases from the business establishment within a predetermined time period. If desired, the reward can be related to the value of those purchases.
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