摘要 |
<P>PROBLEM TO BE SOLVED: To facilitate the utilization of the result of analysis of a Web access log for a marketing analysis. <P>SOLUTION: This program 1 realizes on a computer 3; an analysis result acquisition function 4 for acquiring first data 10 showing the access log analysis result of tabulation of the Web access log 9 and recording them in a recording means 22; a viewpoint conversion data management function for acquiring viewpoint conversion data 11 in which the analysis viewpoint of the access log analysis is associated with the analysis view of the marketing analysis, and recording them in the recording means 22; and a data conversion function 7 for accessing the recording means 22, obtaining a second data 12 indicating the result converted to the analysis viewpoint of the marketing analysis from the analysis viewpoint of the access log analysis result based on the first data 10 and the viewpoint conversion data 11 and recording them in the recording means 22. <P>COPYRIGHT: (C)2004,JPO&NCIPI |