| 摘要 |
PURPOSE: A new marketing technology applied with an SMS of a cellular phone is provided to directly connect a cellular phone with a server, to obtain a control function for the cellular phone, and to automate a logical process with regards to various event games, then to authenticate the cellular phone by using an SMS to transmit a response, thereby . CONSTITUTION: A marketing game is realized by using a cellular phone SMS. A real-time feedback system is realized between an advertiser and a customer by using the cellular phone SMS. An event game employing the SMS is inserted into online/offline advertising media, to use the event game as a new advertising technique. By directly connecting a specific cellular phone with a server, a received message is read in real time for storage. An SMS text message is filtered, and is analyzed by advertisement. |
