DISPOSITIVO PROMOZIONALE E-O PUBBLICITARIO CON SUPPORTO CARTACEO AD IDENTIFICAZIONE AUTOMATICA A DISTANZA PARTICOLARMENTE PER USI PUBBLICITARI E PROMOZIONALI

摘要

It is provided an automatically remotely identifiable paper medium in particular for advertising or promotional purposes, having at least one passive unit (2) of a transponder (3) irremovably associated therewith, said unit being adapted to interact with an active read unit (4) of the transponder itself.