摘要 |
PURPOSE: An AD(ADvertisement) method using an avatar moving on an Internet user screen and a computer-readable recording medium recording a program for the same are provided to expose a user to the AD naturally, and induce an AD effect from the user having no intention to view the AD by displaying the AD on the screen along the movement of the avatar. CONSTITUTION: After member registration, the user selects the avatar. The user enters the cyber space that the user moves the avatar to search or the EC(Electronic Commerce). The user moves the avatar. When the avatar moves to an avatar moving path, the AD is displayed. If the avatar is stopped, the AD disappears.
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