发明名称 Techniques for reinsertion of local market advertising in digital video from a bypass source
摘要 A method and system for reinserting local content commercials in a digital video format into a customized event data stream. Local content commercials may be inserted at an on-site facility, a national network, a headend, or a local affiliate. Local content commercials may be inserted into the overall data stream, or into one of a plurality of program signals comprising the data stream. Further, markers or software instructions may be inserted into the data stream or program signals instructing a headend, set top box, or personal video recorder to retrieve a stored local content commercial and insert the commercial into the data stream. <IMAGE>
申请公布号 EP1441534(A2) 申请公布日期 2004.07.28
申请号 EP20030258232 申请日期 2003.12.30
申请人 ACTV, INC. 发明人 LIGA, KEVIN;DEO, FRANK P.
分类号 H04N5/445;H04N5/76;H04N5/781;H04N7/24;H04N9/804;(IPC1-7):H04N7/24 主分类号 H04N5/445
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