Methods, systems, and computer readable media containing instructions for evaluating the return on direct mail marketing and for evaluating shipping services

摘要

A method, system, and computer readable medium including instructions for evaluating and promoting a direct mail marketing campaign includes receiving the cost associated with the campaign and financial information for the campaign. The return on investment is calculated for the direct mail marketing campaign based on the cost and financial information. The return on investment is utilized to evaluate and promote the campaign.