| 摘要 |
PURPOSE: A method for rewarding a user for his/her acting as an agency for advertisement in a mobile phone is provided to increase advertisement effect by utilizing a user as an advertisement transmitter. CONSTITUTION: A server of a mobile phone company has a database for members and video advertisement, advertisement graphic, voice advertisement or an advertisement avatar received from an advertiser company, and includes a unit for transmitting them to an originator or a program for connecting a user and the advertisement company. The server of the mobile phone company includes also a system for confirming a recipient with whom the originator wants to make call communication at the same time or right after a call is originated, connecting the call through a repeater and a base station, and transmitting stored advertisement contents to a mobile phone of a recipient. The mobile phone of the user includes a unit for making a phone call to the server of the mobile phone company in order to express an intention for an advertisement, setting advertisement content, and transmitting it to the server. The mobile phone of the user also includes a unit for displaying advertisement contents such as an advertisement image, voice advertisement or simple advertisement graphic. |
