CARRIAGE ADVERTISEMENT DEVICE AND ITS METHOD

摘要

PROBLEM TO BE SOLVED: To achieve effective advertisement by introducing control in which time and a position are taken into consideration for carriage monitor advertisement.

SOLUTION: An advertisement device is provided with: a central device 1 having management information representing how many times and which contents have been transmitted to a train at which station; an inter-trader I/F7 which connects the central device 1 and a trader 8 being an advertiser; and an information base 3 which performs transmission and reception by spot transmission wireless communication with the train 5 and is connected to the central device 1 through a network transmission line. Contents prepared by editing an advertisement space sold to the advertiser by a contract selling method or auction selling method and management information are transmitted from the central device 1 to the train 5 through the information base 3 by spot transmission wireless communication to perform dynamically controlled contents display on a carriage display device.

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