| 摘要 |
PURPOSE: A nude avatar to be expanded/reduced and a PPL(Products Placement) AD method using the same are provided to make a user watch/buy goods and a game item by offering various and interesting PPL ADs through the nude avatar of an initial screen and an advancing screen of a game. CONSTITUTION: To apply the PPL AD to clothes, backgrounds, accessories, and game items as well as the nude avatar, a PPL AD proposal is forwarded to a member company(1). The member company requests a tentative plan after confirming an AD effect(2). An AD team requests the tentative plan to a design team(3). The completed tentative plan is forwarded to an advertiser(4). The advertiser decides to make an AD contract(5). The design team performs update by patching the decided tentative plan to a game screen of a web site(6). After the update, the advertiser confirms the AD(7).
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