| 摘要 |
<p>A system and method for providing and redeeming electronic paperless coupons. Electronic coupons in accordance with the present invention are typically generated by a content or online services provider and retrieved by a consumer. In one embodiment, the electronic coupon may be embedded in a video or audio program received and enjoyed by the consumer, while in another embodiment, the coupon may be transmitted via a separate signal. A variety of devices, including televisions, set-top boxes, personal computers (PCs), and so forth may be used to request, receive, and/or redeem electronic coupons. Electronic coupons may be transmitted across a packet switched network, the Internet, an intranet, a local area network, a circuit switched network, a landline based telephone system, dedicated fiber-optic lines, a cellular network, a combination circuit switched and packet switched network, and/or any other type of network capable of transmitting information.</p> |
