SYSTEM AND METHOD FOR MAKING SEARCH RESULT LIST

摘要

PURPOSE: A system and a method for making a search result list are provided to sell a keyword through a bidding method, form the search result list based on a sale result, and promote the keyword AD(ADvertisement) marketing by providing a network information provider with various search list display methods related to the keyword. CONSTITUTION: A bidding condition receiver(810) receives a bidding condition/price including the keyword and the search list display method from the network information provider. A bidding executer(820) executes the keyword bidding based on the bidding condition/price. A storing part(830) stores the search lists. A searching executer(840) relates the search lists to the keyword and the search list display method of a successful bidder, recognizes the search list having the keyword matched with a search request by responding to the search request received from a searcher, and arranges the search list based on the search list display method. A search request receiver(850) receives the search request from the searcher through the communication network.