发明名称 |
METHOD AND SYSTEM FOR ORDERING AN ADVERTISING SPOT OVER A DATA NETWORK |
摘要 |
The present invention provides for a method for ordering an advertising spot for an advertisement over a data network to be transmitted to a target user during a transmission of a motion picture. An advertiser first provides to a broadcaster a predetermined constraint that defines the target user for receiving the advertisement. Then, the broadcaster uses the predetermined constraint to determine a price for the advertising spot. The price is then offered by the broadcaster to the advertiser and the advertiser then orders the advertising spot based on the price to place the advertisement in the advertising spot to be transmitted to the target user during the transmission of a motion picture.
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申请公布号 |
CA2413853(A1) |
申请公布日期 |
2004.06.11 |
申请号 |
CA20022413853 |
申请日期 |
2002.12.11 |
申请人 |
INDIVIDUAL NETWORK, INC. |
发明人 |
RATCLIFF, RAYMOND F., III;KHOO, DENIS |
分类号 |
G06Q30/02;(IPC1-7):H04L12/16;G06F17/60 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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