A system and method of tracking a guest within a confined area of a facility are disclosed. Personal identification information of a guest is received into at least one of a set of stations distributed throughout the confined area to register the guest. Demographic information regarding the registered guest is received. The movement of the guest is monitored over time, and the guest movement information is stored. Reports are created on the demographic and movements of the guest. In order to facilitate the tracking of the spending of the guest, monetary deposit information for the guest or guest's group is received, and transaction information is received from at least one cashless station. Transaction reports are created.
