| 摘要 |
<P>PROBLEM TO BE SOLVED: To perform an effective ordering of an advertisement group in the posting of the delivered advertisement groups. <P>SOLUTION: The relationship between products and its degree of relation and the relationship between customer and product and its degree of relation are managed in a relationship DB 15, and the delivered advertisement group is managed in an advertisement group DB 18. An advertisement positing part 13 selects a base product when ordering the delivered advertisement group based on products, retrieves the degree of relation with the base product for products included in a product group posted in the delivered advertisement group, and performs the ordering of the advertisement group based on the order of this degree of relation. The posting part selects a base customer when ordering the advertisement group on the basis of customers, retrieves the degree of relation with the base customer for products included in the product group posted in the delivered advertisement group, and performs the ordering of the advertisement groups according to the order of this degree of relation. <P>COPYRIGHT: (C)2004,JPO |
