发明名称 |
METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS |
摘要 |
The relevance of advertisements to a user's interests is improved (Figure 4). In one implementation, the content of a web page is analyzed to determine a list of one car more topics associated with that web page (420). An advertisement is considered to be relevant (440) to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages. |
申请公布号 |
WO2004029758(A3) |
申请公布日期 |
2004.05.27 |
申请号 |
WO2003US30232 |
申请日期 |
2003.09.24 |
申请人 |
GOOGLE, INC. |
发明人 |
DEAN, JEFFREY, A.;HARIK, GEORGES, R.;BUCHEIT, PAUL |
分类号 |
G06F;G06F7/00;G06F17/30;G06Q30/02 |
主分类号 |
G06F |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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