| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement distributing system capable of displaying only advertisement information following the acquisition desire of a person who wants to use a distribution service, and providing an efficient enterprise advertising service whose target is narrowed for an advertising enterprise. <P>SOLUTION: An advertisement information request for requesting the transmission of advertisement information matched with the condition of an acquisition desire is made from a mobile communication terminal to an advertisement distributing server in predetermined update timing. In the advertisement distributing server, the advertisement information matched with the condition of the acquisition desire is retrieved from among the advertisement information provided by an advertiser, and the retrieved advertisement information is transmitted to the mobile communication terminal. Thus, it is possible for the person who wants to have advertisements distributed to acquire the advertisement information following his or her detail desire such as real time distribution, and it is possible for an advertising enterprise to provide information at a pin point to the person who wants to use the distribution service in order to acquire the advertisement information of its own enterprise, and to develop efficient advertisement activities. <P>COPYRIGHT: (C)2004,JPO |
