发明名称 |
Selecting advertisement on a set top box in a television network |
摘要 |
<p>A method for selecting advertisement in a Set Top Box (STB) of a television network comprises receiving advertisement selection information for one or a plurality of advertisement associations. Each advertisement association associates an advertisement space with an advertisement. The advertisement selection information corresponds for each advertisement association to a value of probability for selecting the advertisement for the advertisement space. A selection of an advertisement for a determined advertisement space is triggered and a random value or a pseudo-random value generated. An advertisement is selected using the random value or the pseudo-random value, by selecting a determined advertisement association that associates an advertisement with the determined advertisement space and for which the corresponding advertisement selection information has a value of probability that relates to the random value or the pseudo-random value. The advertisement associated in the determined advertisement association is used. <IMAGE></p> |
申请公布号 |
EP1418514(A1) |
申请公布日期 |
2004.05.12 |
申请号 |
EP20020292751 |
申请日期 |
2002.11.05 |
申请人 |
THOMSON LICENSING S.A. |
发明人 |
BOUILLOUX-LAFONT, HELENE;BISTER, OLIVIER;BACHET, FRANCK;TALDIR, AXEL |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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