| 摘要 |
An online audience measurement system provides analysis of the composition, size and behavior of an online audience. The invention can enable monitoring and analysis of audience characteristics and behavior for content displayed by a computer system. The invention allows the linking of audience profile information, such as demographic characteristics to audience behavior and content preferences. The invention allows the creation of a statistically accurate sample of virtually any computer content audience and can report on the attractiveness of various content offerings to specific audience groups over time, providing a dynamic view of the use of a content site.
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